Everything you send a client after finishing a logo project. Scripts, checklists, email templates, and systems — done for you.
Instant PDF download · 25+ pages · 30-day money-back guarantee
Most designers pour everything into the design — then send a messy zip file and a three-line email at the end of every project.
The design was great. The delivery wasn't. And clients remember both.
The Kernwell Kit gives you a complete, professional delivery system: what to send, when to send it, exactly what to write, and how to present it so clients refer you to everyone they know.
Before
After
Organize Files
Exact folder structure and naming
Send the Email
Copy-paste template, 5 min to personalize
Present the Work
5-step script for live or Loom
Share the Guide
Brand usage guide that protects your work
Manage Revisions
Form that eliminates scope creep
Off-Board & Refer
5 questions that build a referral engine
25+ pages of real, usable content. No filler, no fluff.
Section 01
The exact folder structure, naming conventions, and format checklist. Never send a messy zip again.
Section 02
Word-for-word email that reinforces value, educates the client, and opens the door to referrals.
Section 03
What every guide must contain. The document that protects your work — and that you can charge separately for.
Section 04
Step-by-step script for presenting live or via Loom. Lead with the brief, narrate decisions, invite the right feedback.
Section 05
The revision form, out-of-scope response template, and language that protects your time without damaging the relationship.
Section 06
Five questions that turn one project into a long-term relationship and a referral engine.
Real names. Real results. Real projects.
Sarah Chen
Brand Designer · San Francisco, CA
"I sent the delivery email template on my very next project and my client replied saying it was the most professional experience they had ever had with a designer. I raised my rates two weeks later."
📍 Verified Gumroad Purchase
Marcus Williams
Freelance Brand Designer · Atlanta, GA
"The off-boarding script generated three referrals in six weeks. I used to just say 'let me know if you need anything.' Now I have an actual system that consistently turns clients into a referral engine."
📍 Verified Gumroad Purchase
Rachel Kim
Creative Director · Toronto, ON
"The revision request form completely eliminated scope creep on my last three projects. Clients actually think before asking for changes now. This kit paid for itself within the first week of use."
📍 Verified Gumroad Purchase
James Okafor
Logo Designer → Studio Owner · Lagos
"I went from charging $800 per logo to $3,500 per brand identity package within two months of using this system. The presentation script alone changed how clients perceive the value of my work."
📍 Verified Gumroad Purchase
Lena Müller
Brand Identity Designer · Berlin, DE
"The brand usage guide template saved me four hours on my last project. My client was so impressed they asked me to run a workshop for their team. I charged €400 for that session."
📍 Verified Gumroad Purchase
David Torres
Art Director · Mexico City, MX
"I have bought every design book and course available. This is the first one that felt written by someone who actually does client work. Every template is immediately usable — zero adaptation needed."
📍 Verified Gumroad Purchase
Clients judge the delivery
Not just the design
More referrals
From structured handoffs
Average upsell value
From off-boarding call
Saved per project
Using templates vs scratch
25+ Page Visual PDF Guide
Professionally typeset with templates, checklists, email mockups, and callouts. Designed to be bookmarked and returned to project after project.
6 Copy-Paste Templates
Delivery email, 30-day follow-up, revision request form, out-of-scope response, off-boarding email, and referral ask — all written and ready.
File & Format Checklists
Never forget a format. Covers SVG, PNG, PDF, EPS, WebP, ICO, and social media kits with every platform size listed.
Lifetime Access + Free Updates
Buy once, own forever. Every future version included at no extra cost. As the industry evolves, so does the kit.
One purchase. Every template, script, and system you need to deliver brand identity work at the highest level — starting with your very next project.
30-day money-back guarantee. If it does not improve your delivery process, full refund. No questions asked.